Nike to Open New Concept in SoHo

Beaverton, Ore. Nike announced Wednesday that it will open its first Nike Sportswear store, in Manhattan’s SoHo neighborhood.

The stand-alone store, set to open on Friday, will be the only location dedicated to the complete Nike Sportswear NSW collection.

The new store will also feature an appointment-only customization experience, called Nike Sportswear Bespoke, where shoppers will be able to work with Nike designers to customize Nike Sportswear footwear, according to a company statement.