Marketing Tactics

CINCINNATI - Febreze teamed up with the Dallas Forth-Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the NFL Experience, an exhibit held at the Dallas Convention Center.

The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.

Salt Lake City -- On the heels of a new self-serve prototype, TCBY, announced an agreement with Lone Star Yogurt to open 200 stores over the next 10 years with area developer.

Lone Star Yogurt plans to open its first TCBY self-serve store in January in Lone Star’s hometown of Tyler, Texas. It has committed to open another 24 TCBY self-serve stores in East Texas, Dallas, Ft. Worth and Houston in the next 18 months.

Target has never claimed to have the lowest prices, but it might want to rethink that strategy now that it has the benefit of its REDcard loyalty program.

Activist investor and hedge fund executive Bill Ackman has accomplished at J.C. Penney what he was unable to do at Target. He secured a seat on the department store retailer’s board after purchasing a bunch of shares and will now be able to push for strategies to increase shareholder value. Joining Ackman on the J.C. Penney board is another large shareholder, Steven Roth, chairman of Vornado Realty Trust.

CAMP HILL, Pa. - Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.

With the purchase of $100 or more of specially marked products throughout the store, Rite Aid’s Wellness+ cardholders can earn a $20 +UP Reward, and at the same time be automatically entered into a sweepstakes featuring more than $100,000 in prizes, as part of Rite Aid's new Winter Rewards Program through Feb. 26.

CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.

According to new research by Mintel, consumers have taken notice of private-label companies' "better-for-you" products and attractive packaging, as 44% of grocery shoppers believe store-brand products are of better quality today than they were five years ago. What's more, 39% of respondents said they would recommend purchasing a store-brand product.

WARREN, Mich. -- Art Van Furniture announced that, for the first time in company history, it will grand open three stores in one day. On January 22, 2011, Art Van will celebrate the grand openings of three new stores  in Auburn Hills, Petoskey and Onaway. Mich.

CLEVELAND -- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.