Marketing Tactics

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.Sears.com/DavidTuteraJewelry beginning Feb. 1.

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

Following are more details about the study, which found that “social media tools and networks are making it easier for shopping centers to relay information, interact with customers and generally stay connected.” 

Another week and another full page ad in Target’s circular touting the REDcard Rewards program launched last fall. Nothing unusual about that right? The 5% savings program has been promoted heavily since its arrival last October to the point where it is impossible to look anywhere in a store and not seen 5% Rewards signs.

New York City -- New York City residents spent nearly $200 million at about a dozen Walmart stores in the New York metropolitan area in 2010, up about 20% from the amount reported in a previous 12-month period, the company said Monday, according to Crain’s New York.

Although Wal-Mart does have any stores in New York City proper, the chain is determined to break into the market and is working to overcome opposition from labor, community and small business groups.

MINNEAPOLIS – Target announced that on Feb. 2 it will celebrate the opening of the newly renovated library at the George Peabody Elementary School. The renovation was made possible with the help of The Heart of America Foundation and the NFL Players Association.

New York City -- Robert K. Futterman & Associates said Monday that it has secured a long-term lease for Gap 1969 at 513 Broadway, between Spring and Broome Streets in SoHo, for the brand’s first permanent location in New York City for the concept store.  

Gap 1969 is currently operating in a temporary space at 524 Broadway.  Scheduled to open in early spring 2011, the new apparel store will occupy 2,800 sq. ft. of ground-floor selling space, and 3,000 sq. ft. in the basement and 3,000 sq. ft. in the sub-basement.    

MINNEAPOLIS -- Best Buy announced that it is helping consumers get ready for the Super Bowl by offering deals on Samsung products in stores and online through Feb. 5. 

Best Buy's deals include:

DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.