Chorion names Traub licensing vp, Americas

NEW YORK Chorion has named Robert Traub vp of licensing, Americas.

Traub comes to Chorion after eight years at Nickelodeon & Viacom Consumer Products (NVCP).  He joined NVCP in 1999 as director of global retail and marketing development and held several positions, before being named senior vp of global retail sales and marketing development in 2006.

In his new position, Traub will be responsible for all aspects of licensing & merchandising campaigns for Chorion’s properties in the United States, Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, OLIVIA, Paddington and Trucktown.