Marketing Tactics

BENTONVILLE, Ark. — Sam's Club is offering skin health screenings to customers on May 14 as part of Skin Cancer Awareness Month.

 Sam's Club shoppers will offer skin assessments, which will be conducted by U.S. Wellness, to both members and non-members. U.S. Wellness will conduct DermaScan skin tests, which use Type A ultraviolet light to show sun damage that is invisible to the naked human eye. The retailer added that it will offer free DermaScan skin tests to the first 100 participants who sign up in each club.

New York City -- Target has joined with American Express to offer a co-branded prepaid card that customers can reload and use at any store that accepts Amex cards, according to the Minneapolis/St. Paul Business Journal.

Target said in an e-mailed statement that it is selling the cards in a test at 100 stores in four cities: Chicago, Denver, Miami and Washington, D.C., the report said. The company said there is no projected end date.

MINNEAPOLIS --Target announced that it has donated $200,000 in cash to the American Red Cross to support tornado relief efforts in the Southern United States. An additional donation of more than $75,000 will include product and relief kits containing hygiene and food items that will be distributed to hardest-hit areas.

NEW YORK –  Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

New York City -- Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

JACKSONVILLE, Fla. -- Winn-Dixie Stores announced that beginning April 30, guests in any of its 484 store locations throughout its operating area can help their neighbors affected by the tornadoes and severe storms that swept across the South this week by simply donating through the “Neighbors Helping Neighbors” program.

Some 115 Simon Property Group malls from coast to coast will celebrate Mother’s Day on May 6, when the nation’s largest mall owner hosts “National Mom's Nite Out.”

While the activities vary across the Simon portfolio of properties, the common theme is to indulge mothers with mini-massages, style presentations, food and beverage sampling, and other networking activities. The event is free for moms of all ages.

ATLANTA -- The Home Depot Foundation announced that it has created a $1 million weather impact fund to aid relief, recovery and rebuilding efforts in response to the recent storms throughout the Southeast and Midwest United States, and in expectation of continuing violent storms throughout the spring season.