LG names marketing head for mobile business

SAN DIEGO LG Electronics MobileComm U.S.A. announced the appointment of Tim O'Brien to senior director of consumer marketing.

Prior to joining LG, O'Brien served as the director of marketing and innovation for Mars, where he pioneered consumer-led innovation initiatives to uncover consumer insights, leverage trends and inspire new business ideas. O'Brien began his marketing career at Procter & Gamble, overseeing the development, turnaround and expansion of top-tier P&G brands.