Target goes Thai with new designer

In one of the more highly anticipated launches of its GO International Collection, Target next week will introduce a new line of swimwear and apparel from Thakoon Panichgul.

Born in Thailand and raised in Omaha, Neb., since the age of 11, Panichgul is a designer who burst on the fashion scene in 2004, and quickly rose to prominence in fashion circles. He gained notoriety this fall when Michele Obama wore one of his dresses as she shared the stage with her husband after his acceptance speech at the Democratic National Convention. The dress she wore that evening cost upwards of $1,000, and Panichgul’s other designs cost even more at retailers such as Neiman Marcus and Saks Fifth Avenue. Prices at Target will range from $16.99 to $44.99.

“Thakoon Panichgul is an extraordinary design talent with a keen eye, whose brilliantly priced collection is sure to please our guests,” said Trish Adams, senior VP at Target. “His silhouettes are trend-forward with an urban femininity, providing chic looks at a great value.”

GO International is a program squarely aligned with Target’s “expect more, pay less” brand promise, as it provides customers access to exclusive product created by well-known designers for a fraction of what they would pay in high-end department stores. The product offering also brings excitement, newness and a sense of urgency to the apparel department, since the collection only is available for a limited time.

Prior to Panichgul, Target partnered with American designer Richard Chai, whose designs were offered throughout August. And in October, it was Scottish-born designer Jonathan Saunders whose limited edition designs were found in Target.

According to the company, its newest line, called Thakoon for Target, provides a contemporary take on classic resort must-haves, with stunning graphic prints and a colorful palette.