Tractor Supply names senior marketing vp

BRENTWOOD, Tenn. Tractor Supply Company has named John Wendler senior vp of marketing. Wendler will oversee all marketing activities for the company and will report directly to Jim Wright, chairman, president and ceo.

Wendler brings more than 30 years of marketing experience to his new position at Tractor Supply Company. Most recently, Wendler worked at Express, a subsidiary of Limited Brands, where he held the position of evp of marketing and spearheaded their company's brand repositioning.

Wright stated, "We are pleased to welcome John to Tractor Supply Company as he has a proven track record in leading strategic marketing plans. Additionally, we believe his expertise in implementing customer relationship management initiatives, customer loyalty programs and private label brand strategies will be instrumental. As we look to develop and execute new and innovative marketing strategies, we are confident that John's leadership will help us enhance our overall brand awareness, drive sales and increase our profitability for the long-term."