Marketing Tactics

Greenville, S.C. -- Seattle-based Recreational Equipment Inc. (REI) announced it will open its first store in South Carolina this fall, in Greenville.

The one-story, 22,000-sq.-ft. store will also feature a community space for REI and its local partners to hold outdoor-related classes, presentations and events.

This Mother’s Day is shaping up to be a battle between Amazon’s Kindle and Barnes & Noble’s Nook, with the popular e-readers featured on the cover of circulars from Target and Walmart that dropped this past weekend.

New York City -- Target has joined with American Express to offer a co-branded prepaid card that customers can reload and use at any store that accepts Amex cards, according to the Minneapolis/St. Paul Business Journal.

Target said in an e-mailed statement that it is selling the cards in a test at 100 stores in four cities: Chicago, Denver, Miami and Washington, D.C., the report said. The company said there is no projected end date.

BENTONVILLE, Ark. — Sam's Club is offering skin health screenings to customers on May 14 as part of Skin Cancer Awareness Month.

 Sam's Club shoppers will offer skin assessments, which will be conducted by U.S. Wellness, to both members and non-members. U.S. Wellness will conduct DermaScan skin tests, which use Type A ultraviolet light to show sun damage that is invisible to the naked human eye. The retailer added that it will offer free DermaScan skin tests to the first 100 participants who sign up in each club.

MINNEAPOLIS --Target announced that it has donated $200,000 in cash to the American Red Cross to support tornado relief efforts in the Southern United States. An additional donation of more than $75,000 will include product and relief kits containing hygiene and food items that will be distributed to hardest-hit areas.

Vienna, Va. -- Golfsmith announced it will open its first metro Washington, D.C., location in Tysons Corner, Va., this June. The new location is part of an aggressive growth strategy for the company.

Golfsmith’s stores offer an interactive experience, and customers are encouraged to test out clubs and gear inside the store before purchasing. They can also use one of the four custom-fitting studios to test drive new clubs. The company also offers free custom club fitting services.

Customers paying with their Lowe’s Consumer Credit Card receive an immediate discount of 5% on in-stock and special order purchases bought in stores or online at lowes.com, Lowe's said.

Customers with single-receipt purchases of $299 or more can choose between the 5% discount or special financing currently advertised.

Target was among the major U.S. companies who were quick to step up after the wave of tornadoes brought unprecedented death and destruction to communities throughout the Southeast. Target donated $200,000 in cash to the American Red Cross to support tornado relief efforts and made an additional donation valued at more than $75,000 that included product and relief kits, which contained hygiene and food items for distribution in the hardest-hit areas.