Marketing Tactics

Some 115 Simon Property Group malls from coast to coast will celebrate Mother’s Day on May 6, when the nation’s largest mall owner hosts “National Mom's Nite Out.”

While the activities vary across the Simon portfolio of properties, the common theme is to indulge mothers with mini-massages, style presentations, food and beverage sampling, and other networking activities. The event is free for moms of all ages.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, and Zale Corp., announced a national agreement between Alliance Data's Canadian coalition loyalty business and Zale Canada. The agreement provides for Zale's Canadian brands, Peoples Jewellers and Mappins Jewellers, to participate as the exclusive sponsors in the fine jewelry category in the Canadian Air Miles Reward Program.

Plano, Texas -- The Foundry Big & Tall Supply Co., a new specialty retail concept for big and tall men from J.C. Penney, on Thursday made its retail debut in the Dallas area. Approximately 10 stores are expected to open in the Dallas and Kansas City, Mo., markets by the end of May. The company plans to expand the concept nationwide to 100 stores by 2013, reaching a total of 300 stores over the next five years.

Mother’s Day may be considered a “Hallmark Holiday,” but that won’t stop consumers from showering mom with gifts on May 8. According to NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, the average person celebrating the holiday is expected to spend $140.73 on gifts, up from $126.90 last year, and a return to 2008 spending levels. Total spending is expected to reach $16.3 billion.

Menomonee Falls, Wis. -- Kohl’s Corp. has added another exclusive label to its lineup with Rock & Republic Apparel. The company signed a long-term licensing agreement with R&R Apparel Co. LLC and its parent company, VF Corp.

Rock & Republic will launch in men’s and women’s apparel and footwear in spring 2012. It may expand into children’s accessories and home goods over time. Nearly half of Kohl’s sales in 2010 came from exclusive brands.

WALTHAM, Mass.  -- Kroger is now offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout. According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide. 

Indianapolis -- Simon Property Group announced that it will assume leasing, management, and marketing duties of the Fox Run Mall in Newington, N.H. Simon will commence this new role at Fox Run on May 15.

New York City -- Speaking at the Barclays Capital analyst conference in New York City on Tuesday, Kroger Co. chairman and CEO David Dillon said grocery prices are rising slightly. He also said the chain may benefit from rising fuel prices because the discounts it offers on gasoline could attract more shoppers.

Grocery prices have gone up approximately 2%, Dillon said, in what he called "the low side of moderate" inflation, since late last year as suppliers deal with higher commodity and energy costs, the Associated Press reported.