Marketing Tactics

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.

DALLAS — The Army and Air Force Exchange Service is offering shoppers a chance to win a new Harley-Davidson motorcycle.

From June 15 to 28, military shoppers can visit their local AAFES and enter to win in the 7UP Harley-Davidson Sweepstakes. One lcustomer will win a 2012 Harley-Davidson Sportster Forty-Eight, valued at $11,000. Entry is limited to shoppers ages 18 years and older who have a valid driver's license.

GRAND RAPIDS, Mich. — Meijer is helping its customers save money on gas this summer, the retailer said.

The new discount program, which was made available to Meijer credit customers and runs Sept. 3, provides customers with a 10-cent-per-gallon discount on fuel at all Meijer gas stations, with no minimum fuel purchase required. Customers who don't already have a Meijer credit card can apply at any Meijer store, online at Meijer.com/creditcard or via QR link with their smartphone.

Peachtree City, Ga. -- Cooper Lighting has announced a call for entries for its 36th Annual Source Awards national lighting design competition. The competition, which focuses on furthering the understanding, knowledge and function of lighting as a primary element in design, is open to all lighting designers, architects, engineers, professional designers and consultants who use Cooper Lighting fixtures in an interior or exterior design project.

PURCHASE, N.Y. — Mauro Porcini has been named chief design officer at PepsiCo, the company announced.

Porcini, who served as chief design officer at 3M, will responsible for infusing design thinking into PepsiCo's organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo's brands, with a strong focus on its top 12 global brands: Pepsi, Lay's, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7UP, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.

NEW YORK — H&M is launching an exclusive collection this fall from French fashion house Maison Martin Margiela, the apparel retailer said.

Making its official debut Nov. 15, the autumn/winter 2012 collection will include garments and accessories for both men and women, and will be sold at 230 H&M stores, as well as online at HM.com.

New York -- J.Crew Group is expanding into Asia through a partnership with Hong Kong- based specialty store operator Lane Crawford.

Beginning in October, a curated selection of the J.Crew autumn/winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores in Hong Kong and China. It is the first time J.Crew goods will be featured in a retail environment outside of North America.