Study: Affluent shoppers rate favorite fashion brands

Stevens, Pa. High quality and a good price value is no longer what it takes to be a top fashion brand, according to a new survey by Unity Marketing. Instead, customers are most interested in whether an item is a good investment or not.

The report, “The Luxury Fashion Consumer and their Favorite Fashion Brands,” examined fashion shopping behavior and the top fashion brands among luxury consumers.

The study asked affluent shoppers to rate their favorite brand out of the 11 most widely purchased fashion brands, such as Ann Taylor, Coach, Gucci, Brooks Brothers and Ralph Lauren. Talbots topped the list of the brand that most connects with the customer.