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Marketing Tactics

  • Walmart.com, P&G brings savings message to NYC, Chicago

    NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

    Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.

  • RadioShack JV to open small-format stores in China

    FORT WORTH, Texas — A Thursday report by Reuters said that RadioShack will take a 49% stake in a joint venture with Cybermart to open small-format, RadioShack-branded stores in greater China.

    Cybermart, an affiliate of Hon Hai Precision Industry Co., and RadioShack will open their first location in Shanghai in July. Additional locations are planned for mainland China, as well as Taiwan, Hong Kong and Macau.

  • Things Remembered acquired by Madison Dearborn Partners

    New York -- Private equity firm Madison Dearborn Partners has purchased Things Remembered from Bruckmann, Rosser, Sherrill & Co. (BRS) and GB Merchant Partners for $295 million.

  • Lowe's gives away $2.3M in education grants

    MOORESVILLE, N.C — Through its charitable and educational foundation, Lowe's has awarded more than $2.3 million in Spring 2012 Lowe’s Toolbox for Education grants to 543 schools in 47 states throughout the nation. The grants were given to schools and parent organizations for parent-initiated school-improvement projects benefiting K-12 public education.

    The projects funded during the spring grant period include technology and safety improvements, library renovations, walking trails, greenhouses, outdoor learning environments and more.

  • Bob Evans to remodel 150 restaurants

    New York -- Bob Evans Farms Inc. plans to remodel 150 restaurants to its “Farm-Fresh Refresh” format in its current fiscal year. The remodels will include 40 sites in the Columbus, Ohio, market in the first quarter.

    In its recently completed fiscal 2012, the chain remodeled 87 locations, with sales up 5% in the updated restaurants compared to the rest of the chain, executives said on the company’s fourth-quarter conference call.

  • Favorable Father’s Day outlook a boon to May comps

    Spending on Father’s Day is projected to total $12.7 billion this year, and Walmart should get a decent portion of that total given its strength in top gift giving categories.

    The Nation Retail Federation forecast this week that average spending per person for Father’s Day would increase 10% to $117 per person from $106 last year, further narrowing the gap with Mother’s Day when spending per person averaged $152.

  • Kate Spade New York to buy out JV partner, continue international push

    New York -- Kate Spade New York announced Thursday that it will buy its Japanese JV partner Sanei International’s 51% share in Kate Spade Japan.

    The move, said Kate Spade, is part of an aggressive international push that includes recent store openings in the United Kingdom, Dubai and Kuwait, as well as further expansion into Brazil with additional store openings in Rio de Janeiro and Sao Paulo planned for this summer.

  • Spider-Man exclusives swing into Walmart

    BENTONVILLE, Ark — Walmart has teamed up with Sony Pictures Home Entertainment and Marvel Entertainment to offer customers the ultimate Spider-Man experience weeks before the release of The Amazing Spider-Man, in theaters July 3.

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