Accenture acquires assets from analytics company

New York City Accenture has entered into an agreement to acquire assets from CadenceQuest, a company that specializes in customer data and analytics for the retail sector.

The proposed acquisition of the retail sector software assets of CadenceQuest would expand the suite of digital, marketing analytics, retail marketing and merchandising solutions and platforms offered by Accenture Interactive.

Accenture Interactive helps companies develop industry-leading digital marketing capabilities, enhance the development and management of their Web sites and online marketing, and optimize their online and offline marketing investments to more effectively interact with and influence the behavior of targeted consumer segments.