Marketing Tactics

NEW YORK -- Marc Forgione is the latest chef to join Macy's Culinary Council, the company announced. According to Macy's, the council is "a team of talented and distinguished chefs who serve to inspire the way Macy's customers shop, cook and eat at home.

Forgione, who was recently crowned season three winner of Food Network's TheNext Iron Chef, will kick-off his new position on Macy's Culinary Council with an in-store cooking demonstration at Macy's Chicago on State Street on March 8 at noon.

Naperville, Ill. — OfficeMax announced that is unveiling a new and improved version of its TUL branded dry erase markers.

TUL dry erase markers feature non-toxic ink formula with reduced odor, a rubberized grip, ergonomic square design, and built-in magnets compatible with magnetic dry-erase boards. The lineup also includes an eraser on the cap of each marker as well as a separate magnetic eraser.

DENVER -- Walmart announced that it has donated $100,000 to continue the Walmart Tribal College Scholarship Program. This program is providing 33 greatly needed scholarships for the spring 2011 semester, supporting one student at each of the nation's 33 tribal colleges and universities.

New York City -- While Walmart and Target continue to closely contend on price, Target’s basket price came in less expensive in the latest semi-annual pricing study by Kantar Retail.

“Walmart’s price positioning reveals that it has largely returned to a blanket EDLP approach, while Target’s TPC positioning is centered on price promotions to drive guests’ impressions and achieve actual basket price leadership,” said Leon Nicholas, senior VP of Retail Insights for Kantar Retail and contributor to the study. 

San Jose, Calif. -- Fresh & Easy Neighborhood Market on Wednesday celebrated the opening of its first locations in Northern California, in San Jose, and Danville.

The openings are the first of more than a dozen Fresh & Easy stores set to open early this year in Northern California. The chain, which opened its first stores in 2007, currently has 166 locations.
 

New York City -- Retail sales in February rose in most categories ranging from clothing to furniture, despite winter storms and rising gas prices, MasterCard Advisors' SpendingPulse, which tracks spending in all forms including cash. While the increase maintains the positive performance that began in fall 2010. However, February’s year-over-year growth rates were smaller in most categories than those recorded in the November 2010 through January 2011 period.

PITTSBURGH and BENTONVILLE, Ark. — GNC is making its foray into the warehouse club for the first time by offering select private-label products at Sam's Club locations.

GNC's products will boost Sam's Club's current health-and-wellness offerings by extending GNC's specialty retailing brand to mass-market customers.

VENTURA, Calif. -- The apparel industry has come together to form a coalition dedicated to reducing the environmental and social impacts of apparel and footwear products sold around the world. According to a press release, the group, to be known as the Sustainable Apparel Coalition will consist of leading apparel and footwear brands, retailers, manufacturers, non-governmental organizations (NGOs), academic experts and the U.S. Environmental Protection Agency.  

LOS ANGELES — A Kroger banner based in Los Angeles has kicked off a charitable campaign to benefit children's hospitals based in Southern California.

Ralphs on Monday said it is raising funds through its nonprofit, The Ralphs Fund, by asking customers and associates to donate their spare change in collection canisters located at Ralphs checkout stands.

Southern California children's hospitals that will benefit from the charitable fundraising drive include:

Children's Hospital of Orange County;

Children's Hospital of Los Angeles;

TOPEKA, Kan. -- Earlier today, Retailing Today reported that several apparel and footwear industry heavyweights were teaming up to promote best practices in sustainability, and now Payless has announced that it will support eco-model and Payless brand partner Summer Rayne Oakes who will wear the same little black dress throughout the month of March.