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Marketing Tactics

  • Bruno Mars exclusive edition of “Unorthodox Jukebox” right on Target

    MINNEAPOLIS — Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

    The album will be available at Target stores and online beginning Tuesday, December 11, and will feature five bonus tracks. Pre-orders are available now at Target.com/ExclusiveArtists.

  • Survey: Mail carriers and neighbors most forgotten at holidays

    Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

    The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

  • Store Design of the Year deadline looms

    Time is running out to submit entries in the 31st annual Chain Store Age Retail Store of the Year Design Competition.

  • Francesca's profit surges in Q3 with 76 added stores

    Houston -- Francesca's Holdings Corp. reported Wednesday net income of $11 million, compared with $6.1 million in the year-ago period. Sales surged 44% to $72 million, driven by a 16.7% increase in same-store sales as well as 76 new boutique openings since the end of the third quarter last year.

  • ShopperTrak: Foot traffic up 3.7% year-over-year for post-Thanksgiving week

    Chicago -- A report on Wednesday from ShopperTrak showed that retail foot traffic increased 3.7% and sales increased 2.3% year-over-year for the week beginning Nov. 25, ending Dec. 1.

    This represented a 28.8% decline in traffic and 22.4% decline in sales from the 2012 Black Friday shopping week.  

  • J.C. Penney employs mannequins to fill empty space

    New York -- As new CEO Ron Johnson works to transition the “old” J.C. Penney into a new era filled with shop-in-shops, he and his team have devised a way to keep the store looking fresh during the changeover: they use a lot of mannequins.

    Read full story here.

     

  • Candy merchants get sweet reward

    Washington, DC — Merchants at CVS, Smart & Final and Meijer have been named recipients of the 2013 Confectionery Leadership Awards by the National Confectioners Association.

  • Staples survey: Shoppers delay holiday mailing until last minute

    Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

    The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

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