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Marketing Tactics

  • Best Buy offers free delivery, 18-month no-interest financing on appliances

    Minneapolis -- Best Buy Co. announced it will free delivery and no interest financing if paid in full within 18 months on all appliance purchases over $429.

  • Report: Toys ‘R’ Us considers $800 million IPO for April

    Wayne, N.J. -- A New York Post report on Saturday said that Toys “R” Us is considering an initial public offering in April to raise around $800 million, although a final decision has not been reached.

    The retailer shelved IPO plans in 2010; it has not commented on the latest report that IPO talks have resurfaced.

  • King Kullen implements NuVal nutrition scoring system

    BETHPAGE, N.Y. — New York-based supermarket retailer King Kullen announced that it is partnering with NuVal to provide customers with better insight of what foods they should be eating.

    NuVal's nutrition scoring system — in which store items receive a NuVal score from 1 to 100, making it easy for consumers to compare the overall nutrition of the foods they buy at a glance — will be implemented in all of King Kullen's stores, which are located throughout Long Island and Staten Island.

  • McAlister’s Deli to open at Notre Dame

    South Bend, Ind. -- Indianapolis-based Kite Realty Group said that McAlister’s Deli will open a 4,551-sq.-ft. location at Notre Dame, in South Bend, Ind.

    The new quick-service delicatessen is slated to open this summer.
     

  • Macy's offers a 'Backstage Pass' using QR codes

    NEW YORK -- Macy's has launched a new service to bring exclusive video content to users' mobile phones. Using QR code and SMS technology, Macy's Backstage Pass will provide consumers with essential tips, information on the latest trends, advice and inspiration straight from their favorite style icons, the company reported.

  • Walmart taps Facebook users to help fight hunger

    BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

    Walmart's Fighting Hunger Together campaign called on Facebook users to go to Walmart.com/fighthunger and "like" one of the 100 hungriest communities in the United States, as ranked by the Food Research and Action Center. More than 10 million votes were cast during the campaign, which ran from Nov. 15 through Dec. 31.

  • Bon-Ton to bring Mambo to the U.S.

    YORK, Pa. -- The Bon-Ton Stores announced the signing of a license and design agreement with Mambo Graphics PTY LTD for the exclusive launch of the Mambo brand in the United States. Under the agreement, Mambo will design the collection while Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the line.

  • CNBC discusses what’s wrong with Walmart

    Everyone has an opinion on Walmart, especially given the subpar performance of the U.S. stores division. The search for answers makes for some interesting conversations such as the one that took place earlier this week on the financial news network CNBC. Click here to watch. 

  • The long road back for EDLP

    It’s looking like Walmart could be in for an eighth consecutive quarter of declining same-store sales, judging from the company’s first-quarter forecast, which contemplates the impact of internal and external forces on results. Official guidance calls for comps to be flat or decline 2% despite an easy comparison against the prior-year first quarter when comps declined 1.4%.

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