GNC ventures into warehouse clubs

PITTSBURGH and BENTONVILLE, Ark. — GNC is making its foray into the warehouse club for the first time by offering select private-label products at Sam's Club locations.

GNC's products will boost Sam's Club's current health-and-wellness offerings by extending GNC's specialty retailing brand to mass-market customers.

This month, approximately 400 Sam's Club locations will introduce the 2-lb. container of GNC Pro Performance AMP amplified 100% whey protein, as well as the 1.7-lb. bottle of GNC Total Lean lean shake, a diet product. The products will retail for $18.98 and $22.98, respectively.

"Through this exclusive alliance with GNC, a leader in the nutritional products industry, our Sam's Club members will have access to this high quality brand of these popular dietary supplements at a great value," said Jill Turner-Mitchael, Sam's Club health-and-wellness SVP.