Marketing Tactics

BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.

It’s common to see BMWs, Mercedes and other luxury makes in Walmart parking lots, but a new study reported on by Ad Age reveals wealthier shoppers prefer Amazon.com

Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

New York -- Many retailers blamed Hurricane Sandy for weak sales in November, although some companies were buoyed later in the month by a long Thanksgiving weekend.

Eighteen retailers reported that sales in November through last Saturday were up 1.7% compared with the year-ago period, according to the International Council of Shopping Centers. That is below the anticipated forecast for a 4.5% to 5.5% gain.

TJX Companies reported a 3% comp increase on top of a prior year gain of 4% while Ross Stores said posted a comp increase of 2% compared to last November’s 5% comp increase.

Total sales at TJX increased 7% to $2.2 billion during the November reporting period and so far this year sales at the company have advanced 10% to $20.3 billion. Total sales for November at Ross increased 6% to $813 million and so far this year are up 11% to nearly $7.8 billion.

Las Vegas -- Tatyana Designs opened its first Bettie Page store in New York City, in Manhattan’s Bowery neighborhood. The iconic area has recently become a flashpoint for cutting edge, fashion forward designers.

"It's perfect for our brand," noted Tatyana Designs co-CEO Jan Glaser. “This is the perfect place for our first store in NYC."

The new store is the company’s 11th retail location to date.

New York -- Retailers that opened early on Thanksgiving evening gained an advantage and that promotional activity was about on par with last year, according to a new Moody’s report, “Thanksgiving Weekend: The Early Bird Gets the Worm.”

Indianapolis -- Simon Property Group Tanger Factory Outlet Centers announced Wednesday a joint venture to develop two new upscale outlet centers in Charlotte, N.C., and Columbus, Ohio.