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OfficeMax unveils upgraded dry erase markers

3/2/2011

Naperville, Ill. — OfficeMax announced that is unveiling a new and improved version of its TUL branded dry erase markers.


TUL dry erase markers feature non-toxic ink formula with reduced odor, a rubberized grip, ergonomic square design, and built-in magnets compatible with magnetic dry-erase boards. The lineup also includes an eraser on the cap of each marker as well as a separate magnetic eraser.


The new and improved TUL Dry Erase Markers are available at OfficeMax stores nationwide, TUL.com and OfficeMax.com. As part of its marketing efforts to promote the TUL brand, OfficeMax is extending the usage of its popular Everyday Inspiration Facebook app created by Oddcast, a social media company known for its breakthrough participation marketing campaigns. To date, the app has enjoyed more than 130,000 user sessions with more than 85,000 user engagements and 100,000+ photos uploaded to the site.


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