Marketing Tactics

Matthews, N.C. -- Family Dollar Stores launched its strategic alignment with Marketing Management, Inc. (MMI) in front of more than 100 key suppliers at the company's Private Brand Summit Thursday in Charlotte, N.C. Through this exclusive on-site alignment, MMI will assist Family Dollar with private brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.

Pompano Beach, Fla. -- Winn Dixie Stores has contracted Green Secure Solutions to clean, sanitize and protect shopping carts, hand baskets, handicap carts, food trays and other equipment at the grocer’s 484 stores.

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

MINNEAPOLIS — February same-store sales at Target advanced 1.8%, thanks to the addition of fresh food and consumables that are part of an aggressive remodeling program causing more people to shop its stores. The company said more than half of its February same store-sales gain was driven by an increase in transactions combined with a small increase in the average transaction size. The 1.8% gain comes on top of a 2.4% increase in February 2010.

JACKSONVILLE, Fla. -- Ever grab a shopping cart and think about the hundreds of hands and millions of germs that have touched it? Winn-Dixie Stores has, and the company announced that it recently signed an exclusive agreement with Green Secure Solutions Inc. to use its patent-pending process to clean, sanitize and protect shopping carts, hand baskets, handicap carts, food trays and other equipment at the grocer’s 484 stores.

GNC branded nutritional products are now being offered in 400 Sam’s Clubs in keeping with the club retailer’s efforts to gain market share in the health and wellness area. The GNC brand allows Sam’s to offer a differentiated product assortment and shopping experience from club competitors, as plans call for GNC to rotate pallets of its top-selling private label items throughout the year. The first two items include a two-pound container of GNC Pro Performance AMP Amplified 100% Whey Protein for $18.98 and a 1.7 pound bottle of GNC Total Lean Lean Shake for $22.98.

The National Governors Association named Walmart the recipient of its annual Public-Private Partnership Award at the closing of its 2011 Winter Meeting. The award is now in its fifth year and honors companies that have partnered with a governor's office to implement a program or project that positively affects the state's citizens. Walmart was nominated by Arkansas Gov.

Reference to the posthumous gyrations of Walmart’s legendary founder Sam Walton were quite common in recent years as the company pursued a wide range of disruptive strategies in the name of Project Impact. You never had to look far to find someone with an opinion on how Walton would feel about some aspect of Walmart’s business, as the universe of those who profess to have some unique insight into his psyche is so large.

New York City -- Building upon the momentum in retail real estate in the recovering economy, Chain Store Age has debuted a new community-oriented “micro-site” for retail real estate executives and shopping center developers. Called “Community” and accessible from chainstoreage.com, the new site offers such features as project of the week, mall marketing spotlight, and bylined articles from industry experts.

New York City -- Sales at Macy’s, J.C. Penney and Kohl’s surpassed analysts’ estimates in February amid gradually moderating temperatures and rising consumer confidence. However, analysts warned that a late Easter and rising gasoline prices could impact sales going forward.

Confidence among U.S. consumers rose in February to the highest level in three years, according to a Thomson Reuters/University of Michigan index, as a drop in unemployment helped overcome concern over rising food and fuel costs.