Marketing Tactics

Baltimore -- Power Plant Live! and The Cordish Cos. announced that entertainment concepts PBR Baltimore and The Baltimore Comedy Factory will host grand openings the first two weekends in March.

These latest downtown destinations join the recently opened Tatu Asian Grill in what will be a series of high-profile additions to Power Plant Live!, part of a multi-million dollar renovation and expansion of the project (going on its 12th year of operations).

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

Pittsburgh -- General Nutrition Centers said Tuesday that Sam's Club will start selling a few of its products this month.

About 400 Sam's Club locations will start by selling two products, a 2-pound container of GNC Pro Performance whey protein for $18.09 and a 1.7-pound bottle of GNC Total LeanT Lean ShakeT for $22.98. Sam's Club will rotate other products onto shelves throughout the year.

GNC said it will work with Sam's Club to develop products specific to Sam's Club members.

By Jason S. Baker

The Shops at Wiregrass, in Wesley Chapel, Fla., partnered with the Leukemia & Lymphoma Society to host a Battle of the Bands event in an effort to raise money to fight blood cancer.

Held Saturday, Feb. 19, the event featured four stages of live music and performances by 24 local bands. Two more fundraising events are planned -- a parade celebration on March 12 and a golf tournament on April 1.

The Shops at Wiregrass, a Forest City Enterprises property, is a pedestrian lifestyle village featuring shopping, dining and entertainment options.

 BOCA RATON, Fla.-- Office Depot announced that it has launched a new line of energy-efficient lamps under the “Realspace” brand. The full range of Realspace lighting is available at more than 1,100 Office Depot retail store locations across the country and online at www.officedepot.com.

According to the company, all Realspace lighting is California Compliant, with each lamp packaged with a low energy light-bulb. The Realspace Collection also offers an assortment of LED lamps, which are 70%more efficient than using incandescent bulbs.

WOONSOCKET, R.I. — CVS/pharmacy has announced the launch of the 2011 To Your Health program, offering free preventive health screenings at more than 800 events in communities across the country. The program is designed to help Americans determine their risk for chronic diseases and get them on a path to better health.

The program will get underway in Houston on March 5, and continue in Dallas, Los Angeles, Washington, D.C., Atlanta, Philadelphia, Chicago and Miami.

SEATTLE -- Disney Consumer Products has partnered with Nordstrom to launch a new line of children's apparel, accessories and footwear in honor of the 45th anniversary of the "it's a small world" attraction at Disneyland. 

SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.

MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.

Money-saving coupon kiosks also can be found at Bloom and at Harveys.

Target is set to report February same-store sales this Thursday and offer the first data point of the new fiscal year in which same-store sales are forecast to increase in the range of 4% to 5%. For February, the company has forecast a low single-digit increase and last week in conjunction with the release of fourth-quarter results confirmed it was on track to meet the low single-digit number.