Marketing Tactics

New York City -- A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

Hoffman Estates, Ill. -- Sears Holdings Corp. said Tuesday it was named 2011 Energy Star partner of the year in the product retailer category by the U.S. Environmental Protection Agency.

The award is Sears’ second consecutive.

"This award is a reflection of the significant commitment our entire organization has made to promote energy efficiency and help our customers make changes that allow them to save money," said Lou D'Ambrosio, CEO and president of Sears Holdings.

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

NEW YORK — Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

The company said the entire packaging system (fiber bottle, pouch, spout, cap) for its Natural 4x laundry detergent uses 66% less plastic than a typical 100-oz. 2x laundry bottle. Seventh Generation's Natural 4x laundry detergent, a nontoxic, biodegradable formula, is available in a 50-oz. (66 loads) size and two scents: Free and Clear, and Geranium Blossoms and Vanilla.

NEW YORK -- Macy’s announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer’s contemporary fashion Impulse department. Sold in approximately 225 Macy’s stores nationwide and on macys.com beginning April 13, Williamson’s collection will include dresses, tops, scarves and unique leather and suede pieces.

Price points for the collection will range from $50 to $120, with specialty pieces selling up to $300. 

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

BENTON HARBOR, Mich. -- Whirlpool announced that it was awarded  the 2011 Energy Star Sustained Excellence award by the U.S. Environmental Protection Agency (EPA). The award recognizes the company's leadership in offering consumers energy and water efficiency through its leading home appliance brands, Whirlpool reported. According to the company, Whirlpool was the only appliance manufacturer to receive the Sustained Excellence award, the highest possible Energy Star award. This is the company's 12th top Energy Star award and sixth consecutive Sustained Excellence win.

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

Target recently filed its annual report on form 10-K with the Securities and Exchange Commission. Here’s a look at some interesting facts and figures contained in the document:

• Target employed 355,000 “team members,” last year, a figure that swells to 400,000 during the holidays.

• The company operated 37 distribution centers, including four food distribution centers and maintains 27 international sourcing offices in 18 countries

It promises to be a fashion forward spring at Target as this week began a first-of-its-kind designer event online and in stores. The company is celebrating five years of its GO International program by offering a collection of 34 dresses from 17 designers who participated in the program in the past. Ranging from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10.