Marketing Tactics

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Anxiety over Amazon.com is at an all time high this holiday season and a top executive at Nordstrom shared insights recently on competing successfully.

Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
 
The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
 

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

Purchase, N.Y. -- A SpendingPulse report released Monday by MasterCard Advisors found that after a three-week recovery of retail spending growth that started two weeks after Superstorm Sandy and lasted through the week ending Dec. 1, a slowdown occurred in the week ending Dec. 8.  

After a surge in growth in late November some key sectors such as Specialty Apparel slipped into negative growth in early December, according to the report.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Never ones to let a good disaster go to waste, anti-Walmart forces have alerted the media to an event being held outside Walmart’s Washington, DC office.

Walmart has taken a lot of heat since last month when it was learned that a factory in Bangladesh where 112 people died in fire was being used by a Walmart supplier. Even though the facility was not on Walmart’s list of approved facilities, the incident renewed sentiment that Walmart’s quest for low prices causes its suppliers to cut corners.

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.