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Marketing Tactics

  • Dick’s suspends sales of certain type of ‘modern sporting rifles’

    New York -- Dick's Sporting Goods said it has removed all guns from its store nearest to Newtown, Conn., and is suspending the sale of certain kinds of semi-automatic rifles from its chains nationwide.

    In a statement, the retailer said the move was made out of respect for the victims and families of last week's Sandy Hook Elementary School shooting.

  • Dickies slips into something more comfortable

    FORT WORTH, Texas — Global work wear brand Dickies has signed a new licensing agreement with R & S Sales Company, a leading developer and marketer of slippers and flip-flops in the U.S.

  • Nike revamps leadership team

    BEAVERTON, Ore. — Nike has named Roger Wyett as its new VP of Action Sports. Wyett will oversee Nike brand’s skateboarding and snow businesses, as well as Hurley International LLC.

    Sandy Bodecker, the current VP of Action Sports at Nike, will now work on special projects involving long-term product innovation. Additionally, Jim Calhoun, CEO of Converse, will report directly to Mark Parker, president and CEO of Nike.

  • Another new online record, $5B in 5 days

    Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

    comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

  • Gift card sales to top $110 billion

    Boston -- A report issued Monday by CEB TowerGroup found that sales of gift cards will surpass $110 billion and spillage will drop 20% to $1.7 billion.

    Propelling gift card sales past the $100 billion dollar mark is an increase in open loop gift cards purchases like those offered by American Express, Visa, Mastercard and Discover ($40 billion), restaurant gift cards ($19 billion) and merchant cards ($36 billion).

  • Target, United Way deliver a holly, jolly holiday

    ALEXANDRIA, Va. — Target is teaming up with the United Way for the 22nd consecutive year to bring families in need some holiday cheer.

    Target stores across the country will donate more than $200,000 worth of holiday trees to the charitable organization, as part of the Target Share-a-Tree Program. The United Way and its volunteers will distribute the trees to families in need, shelters, community centers and childcare programs.

  • Footwear founder donates book proceeds

    LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

    Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.

  • Five-day online spending total surpasses $5 billion

    Reston, Va. -- Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

    comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

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