Marketing Tactics

BENTONVILLE, Ark. -- Sam's Club,  the official supplier of the Kansas City Barbeque Society, is sponsoring its first national BBQ tour and is awarding $400,000 in prize money -- a first for competitive barbeque. 

PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

MINNEAPOLIS -- After all the flak it got for its political contributions -- even losing a deal with Lady Gaga over it -- Target this year was still recognized as one of the world's most ethical companies.

Minneapolis -- Target Corp. said Wednesday it has been recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies for 2011.

The Ethisphere Institute, an international business ethics organization, honored Target for implementing upright business practices and initiatives that are instrumental to the company’s success, benefit the community, and raise the bar for ethical standards within the industry.

This is the fifth consecutive year that Target has received the award.

Camp Hill, Pa. -- The Rite Aid Foundation announced Wednesday that it was donating $50,000 to the American Red Cross -- Japan earthquake fund.

“Our hearts go out to the victims, families and communities affected by this devastating tragedy,” Rite Aid Foundation president Mary Sammons said. “We are proud to partner with the American Red Cross and assist them in their mission of helping the people of Japan in their time of need.”

Bentonville, Ark. -- Walmart announced that it is committing $5 million in cash and in-kind donations for emergency relief efforts in response to Japan's recent earthquake and resulting tsunami. Also, Walmart operations around the world are planning or have implemented fundraising drives among associates and customers to provide additional relief funds for the victims.

SAN FRANCISCO -- In what can only be a sign that the economic health of the country is improving -- at least for for higher-income consumers, Williams-Sonoma announced that net revenues for the fourth quarter of 2010 increased 9.7% to $1.195 billion versus $1.09 billion in the fourth quarter of 2010, including Internet net revenue growth of 27.2% and a comparable-store sales increase of 5.2%.

Diluted earnings per share on a GAAP basis were $1.05 for the quarter compared with 81 cents for the same period last year.

DEERFIELD, Ill. — Beginning in mid-March, the AARP/Walgreens Wellness Tour will embark on another 10-month tour to provide an expected $14 million worth of free health tests.

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust has announced the donation of $100,000 to the American Red Cross in support of relief efforts under way in Japan following last week's tragic earthquake and tsunami, with a potential total donation of up to $300,000 through the matching of CVS Caremark employee donations.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that it has been named the 2011 Energy Star Partner of the Year (Product Retailer Category) by the U.S. Environmental Protection Agency (EPA). This is the second year running that Sears Holdings has been awarded this honor for empowering its customers to reduce greenhouse gas emissions and through its numerous initiatives focusing on educating customers about energy-efficient products.