Marketing Tactics

New York -- YCD Multimedia announced that watch retailer Tourneau, has selected YCD's C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South Coast Plaza, Costa Mesa, Calif. The integrator was Media Services Worldwide, a U.S. provider of design, integration and installation services.


WAYNE, N.J. — With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.

NEW YORK — Chobani Greek Yogurt is the recipient of the 2012 North America Innovation in Leadership award for its groundbreaking contribution to the U.S. yogurt sector, presented by Rabobank.

Grace Simmons, VP of strategic initiatives for Chobani, accepted the award at the global bank’s recent Commodity, Corporate, and Trade Finance Forum.

Washington, D.C. -- A report released Wednesday by Shop.org, a division of the National Retail Federation, found that retailers are in tune with the last-minute shipping intentions of the average consumer.

According to Shop.org’s 2012 eHoliday Study conducted by BIGinsight, 45.7% of retailers will end standard shipping promotions by Monday, Dec. 17, in direct response to the average consumer’s tendency to wait until the last minute to finish holiday shopping.

Brooklyn, N.Y. -- Charter Realty & Development said it has leased 43,842 sq. ft. for an Alamo Drafthouse Cinema at the City Point Development in Brooklyn, N.Y.

Alamo Drafthouse Cinema features an upscale theater-restaurant combination. City Point will have seven screens of new releases, repertory programming and the Alamo’s signature programming with seating for over 900 moviegoers.
 

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.

NEW YORK — All-natural, cane turbinado sugar brand Sugar In The Raw has received the 2012 Bon Appétit Seal of Approval in the category of Finishing Sugar.

The new award from Bon Appétit is a first in its 56-year history. Bon Appétit’s list of must-have ingredients, including Sugar In The Raw, was selected by the editors to celebrate their favorite products. The list appears in their December 2012 issue.

Los Angeles -- Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.