Marketing Tactics

DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."

Nashville, Tenn. -- The Retail Orphan Initiative (RetailROI) announced that it has created a computer recycling program in partnership with the GEAR Foundation. The program, which recycles retailers’ computers that are less than four years old and have expired warranties, will immediately create jobs for physically and mentally challenged young adults as the computers are erased, refurbished, and resold.

Tempe, Ariz. -- Limelight Networks announced that Quiksilver Europe deployed Limelight’s website acceleration services to maximize website performance and enhance the online experience for its customers.

Luxury and style take center stage at the new C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil.

The design, by Chute Gerdeman Retail, Columbus, Ohio, creates an entirely new C&A brand expression, and elevates the in-store experience through luxurious material finishes, arresting visual presentation, iconic architecture, compelling brand messaging and unique customer services.

Houston -- Stage Stores' fiscal fourth-quarter profit rose 15% on increased sales. The department store operator said its board approved a new buyback of up to $200 million of its outstanding shares.

The department store operator reported net income of $32 million for the period ended Jan. 29, up from $27.9 million a year earlier.

Revenue rose 5% to $453.7 million, from $431.7 million. Analysts expected $453.5 million in revenue.

Washington, D.C. -- Total spending on St. Patrick’s Day festivities is expected to hit $4.14 billion this, according to NRF’s 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch. The survey found that 52.4% of Americans will celebrate the Irish holiday, up from 45.2% last year and the most in the survey’s eight year history.

Indianapolis -- Hhgregg Tuesday announced the grand opening of a new location at the Chapel Hill Mall, Akron, Ohio, on March 10.

The new store will replace Hhgregg’s older location in Akron, Ohio.

“The store’s new location and design will provide shoppers in the Akron area with a modern, convenient shopping experience,” said Jeff Pearson, VP marketing, Hhgregg. “We hope that shoppers will come into the store to see the new layout and take advantage of grand opening specials.”

CHICAGO -- KitchenAid announced that it is introducing a new collection of premium hand blenders at the 2011 Home and Housewares show. The line is scheduled to be available in the fall and will include 2-, 3- and 5-speed models carrying suggested manufacturer's suggested retail prices of $39.99, $59.99 and $99.99, respectively.

NEW YORK — Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.

Supervalu said that after conducting a joint study with Nielsen Catalina Solutions, which measured more than 30 million impressions delivered by PointRoll, in-store sales at Supervalu experienced an overall increase during a three-month period, thanks to PointRoll's PaperBoy eCircular, an interactive expandable ad unit.

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.