Marketing Tactics

BENTONVILLE, Ark. — This weekend, Sam's Club is offering free allergy health screenings in select locations across the country.

BENTONVILLE, Ark. -- The Walmart Foundation announced that is committing more than $2.5 million in grants to various projects aimed at improving the lives of women in Latin America. 

"We believe that when women achieve economic empowerment, their voices are also empowered," said Eduardo Solorzano, president and CEO of Walmart Latinoamerica. "So not only will they be able to create more stable futures for their families, they will play transformational roles in bettering the lives of women and children across Latin America."

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

When the curtain rises on the 2011 National Hardware Show, attendees will be treated to a steady stream of new product introductions from industry leaders like 3M, Robert Bosch Tool Corp/, Char-broil, The Coleman Co., Jarden Safety & Security and many others.

NEW YORK -- Phillips-Van Heusen and Comfort Revolution announced that they have entered into a licensing agreement under which Comfort Revolution will market and distribute memory foam bedding and stadium seat cushions under PVH’s IZOD brand. The licensing agreement has an initial term of just over two years and provides for a three-year renewal at PVH’s option.

BENTONVILLE, Ark. -- An online order and same-day pick up service will be expanded to all Walmart stores beginning this month, the company announced. The “Pick-Up Today” service allows shoppers who make a purchase online to pick up their merchandise within about four hours if the order is placed before 6 p.m. Orders place after that time are available for pick up the next day before 10 a.m.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market has announced the availability of 27 new exclusive California wines. The new wines, which the company said are sourced from some of the finest vineyards in California's premium wine growing regions, are broken into seven new lines and retail from $3.99 to $19.99.

EL SEGUNDO, Calif. -- Robert Eckert, chairman and CEO of Mattel, will be presented the community leader award at the Exceptional Children’s Foundation's 65th Anniversary Gala. The recognition acknowledges Eckert’s leadership and ongoing commitment to shaping the development of generations of children, inspiring creativity and innovation and for demonstrating what's possible through a world of play, Mattel reported.

LA JOLLA, Calif. — Kashi announced the launch of its berry blossoms cereal and cherry vanilla cereal bars.

The company said its berry blossoms cereal features pillow-shaped graham cereal squares made with seven whole grains and tossed with a tasty blend of real fruit, including strawberries, blackberries and blueberries.

Toronto — The Hudson's Bay Co. announced it has earned exclusive Canadian franchise rights for the United Kingdom’s Topshop and its male counterpart, Topman. The agreement includes the rights for both freestanding locations and in-store shops, expected to launch in The Bay in fall 2011.