Marketing Tactics

OAK BROOK, Ill. — Ace Hardware has launched a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service. 

The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

New York — The Deloitte Consumer Spending Index remained steady in February primarily as a decline in initial unemployment claims and a rise in real average hourly earnings offset negative forces.

Profits outpaced sales growth at General Mills during the third quarter ended February 24 and the company vowed to launch a promising slate of new products and increase store support during the current quarter.

Grand Rapids, Mich. — Meijer has expanded its program that supports Michigan small businesses to feature 55 new Michigan-made grocery products in all its stores statewide, Meijer co-chairman Doug Meijer announced Tuesday.

Oak Brook, Ill. -- Ace Hardware said Tuesday it has unveiled a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service.
 
The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

ROCKFORD, Mich. — Wolverine Brand, the makers of authentic outdoor and work boots, shoes and apparel, is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine. The brand's funding is vital to The Wolverine Foundation and supports continued research projects and awareness programs.

GRAND RAPIDS, Mich. — Meijer has expanded its program that supports Michigan small businesses to feature 55 new Michigan-made grocery products in all its stores statewide, Meijer co-chairman Doug Meijer announced Tuesday.

Dublin, Ohio -- The Wendy's Co. announced Tuesday an agreement with The Eljuri Group to develop 20 Wendy's restaurants in Ecuador.

As the largest business group in Ecuador, Eljuri said it expects to open the first two Wendy's locations in 2013 in Guayaquil, a coastal city with a population of 2.3 million people.