P.S. Aeropostale launches loyalty program for children's brand

NEW YORK — Aeropostale announced that it has launced a rewards program for its children's retail brand, P.S. from Aeropostale.

The P.S. rewards loyalty program is free to allP.S. from Aeropostale customers, the company reported. Immediately upon joining, members begin earning 1 point for every dollar they spend in-store or online at www.ps4u.com. At 75 points members receive a $5 reward towards a future purchase. Additionally, P.S. Rewards members receive exclusive benefits such as access to VIP sales and events and birthday gifts.

"The P.S. brand has developed a strong following among kids and moms alike," says Scott Birnbaum, SVP marketing and e-commerce at Aeropostale Inc. "P.S. Rewards formalizes this relationship and allows us to recognize our best customers with special privileges and activities."