Marketing Tactics

Washington, D.C. -- A report released Monday by the National Retail Federation said that the average person celebrating Easter this year will spend about $145.13 on candy, décor, apparel and food – with is flat with last year’s $145.28.

NRF, through its Easter Spending Survey conducted by BIGinsight, estimated that total spending will reach an estimated $17.2 billion this year.

HOFFMAN ESTATES, Ill. — The U.S. Environmental Protection Agency has recognized Sears Holdings with a 2013 Energy Star Partner of the Year - Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency. This year, Sears Holdings is being awarded for both its role as a retailer of Energy Star certified products and for energy management in its stores. Sears Holdings' accomplishments will be recognized at an awards ceremony in Washington, D.C., on March 26.

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

WASHINGTON — The National Retail Federation reported that the average person celebrating Easter this year will spend about $145.13 on candy, décor, apparel and food – which is flat with last year’s $145.28.

NRF, through its Easter Spending Survey conducted by BIGinsight, estimated that total spending will reach an estimated $17.2 billion this year.

New York -- The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.

Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.

Clark most recently served as the SVP creative marketing for J. C. Penney.

FRAMINGHAM, Mass. — Staples has expanded its Martha Stewart Home Office with Avery line available exclusively at Staples. The new organization products are in stores this week.

From mobile wallets to QR codes to apps, Macy's is making all the right moves

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.