Kmart entices back-to-college shoppers with layaway deal

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parentsthe ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.