Marketing Tactics

NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.

DEERFIELD, Ill. — Walgreens is positioning itself to be the largest retail host of electric vehicle charging stations, the drug store chain announced Thursday.

New York City -- McDonald’s Corp. plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The chain has been an Olympics sponsor since 1976.

Speaking in a global webcast on July 20, McDonald's UK CEO Jill McDonald said the planned restaurant will span 32,290 sq.-ft. over two levels, and will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve 1.75 million meals during the games, which run from July 27 to Aug. 12, 2012.

Washington, D.C. – Back-to-school sales are expected to be flat this coming season, according to the 2011 Back-to-School survey, issued Thursday by the National Retail Federation and conducted by BIGresearch. The study showed that families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, a few dollars short of last year’s $606.40 average.

FRAMINGHAM, Mass. — Staples announced that Rico Rodriguez, of TV's "Modern Family" will star in the retailer's new back-to-school campaign. 

"Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, EVP merchandising and marketing for Staples. "We have amazing deals and a huge selection of school supplies and technology for students."

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.

WASHINGTON — First Lady Michelle Obama on Wednesday afternoon will be joined by corporate chiefs from Walmart, Walgreens and Supervalu and smaller regional market chains as she announces a new initiative to support the Let's Move! campaign, according to a Monday posting on the blog site Obama Foodorama.