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Marketing Tactics

  • Marble Slab Creamery set to open first Pakistan store

    Atlanta -- Global Franchise Group announced Tuesday a master franchise agreement with Western Brands PVT for the opening of the first Marble Slab Creamery locations in the country of Pakistan.

    The deal calls for the development of 10 Marble Slab Creamery stores in Pakistan over a 10-year period, with the 5,000 sq. ft. flagship store opening up in the major city of Lahore, Pakistan.

    Marble Slab Creamery is managed by GFG Management, a subsidiary of Global Franchise Group.

     

  • Post-It sticks it to people on the go

    ST. PAUL, Minn. — 3M has introduced a new line of Post-It brand products designed for today's mobile workers and busy families.

    The new Post-it Mobile Collection features a variety of compact and durable products specially designed to stick, insert and clip to the everyday items you carry. The Attach and Go Products work together, allowing you to customize a portable organization system that helps you Do More, Your Way.

  • Online retailer NoMoreRack receives $12M investment

    NEW YORK — Online retailer NoMoreRack has announced its plans to expand their business and online presence. NoMoreRack has received $12 million in new capital. They plan to use this investment money to increase their workforce and expand into foreign markets.

  • SPECS 2013 opens with Navy Seal, aid for children

    Dallas -- The 49th annual SPECS conference officially kicked off on Monday morning at the Hilton Anatole in Dallas with two kinds of inspiration: Greg Buzek, present of IHL Consulting Group, introduced the Retail Orphan Initiative, and U.S. Navy Seal Scott Taylor presented Afterburner Black Ops, challenging the audience of retailers in design, construction, facilities, store planning and development to use Seal techniques to run their organizations.

  • Jones Group hires former JCP exec as chief marketer

    NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

  • Sam's Club meats need for competition

    BENTONVILLE, Ark. — Sam's Club has announced the third installment of The Sam's Club National BBQ Tour, the largest continuous barbecue competition in the United States, sanctioned by the Kansas City Barbeque Society (KCBS). As the official supplier of KCBS, Sam's Club is the 'choice' destination for the highest quality meats and ingredients for backyard grillers, restaurateurs and more than 750 professional teams who will compete in the 2013 Sam's Club National BBQ Tour.

  • Champs, Adidas launch Tumblr-inspired campaign

    BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

  • Harris Teeter Together in Education donates more than $385,000

    Charlotte, N.C. — Harris Teeter Together in Education (TIE) on Monday donated more than $385,000 to participating TIE schools during the second of three payouts of the 2012/2013 school year, raising the program total to $18.7 million since 1998.

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