Marketing Tactics

NEW YORK — Macy's is getting ready for back-to-school season with expansions of current product lines.

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

LOS ANGELES — Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

According to a survey conducted by PriceGrabber, 48% of shoppers said they plan to spend $250 or more on back-to-school purchases, while 25% will spend $500 or more. This compared with 2010, when 56% of consumers indicated that they would spend $250 or more, while 31% planned to spend $500 or more.

PLEASANTON, Calif. — Safeway on Monday announced that its monthlong prostate cancer campaign raised nearly $10.1 million as part of the company’s ongoing effort to fund research geared toward finding a cure for the leading cancer affecting men.

At least one retail analyst saw Target’s Black Friday in July promotion last week as an exercise in creative marketing and evidence that even bigger things could be coming this fall when the retailer ends a relationship with Amazon and brings its online efforts in-house.

Citigroup retail analyst Deb Weinswig said the Black Friday promotion “should also help to reinforce Target as a destination for deals and value ahead of the up-coming back-to-school and holiday seasons.”

A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

Stefani already has an adult line of clothes called Harajuku, so it’s not like Target is taking a flyer on a completely unknown commodity.

ATLANTA — In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

Addison, Texas — Coyote Management, L.P. and Garrison Investment Group announced that Lakeshore Mall, in Gainesville, Ga., is undergoing a renovation that includes extensive landscaping upgrades, new branding campaign, banners, directional signage, reopened customer service, gift card program and children’s strollers.

This week, said the companies, the property will begin construction on a new 11’ x 26’ monument sign and over $25,000 in landscaping. The project is scheduled to be complete by the end of July.

GRAND RAPIDS, Mich. — In an effort to spread awareness about the abundance of food products made in Michigan, and to help stimulate the state's economy, Michigan-based Spartan Stores announced that it has kicked off its expanded "Michigan's Best" campaign in its 97 D&W Fresh Market, Family Fare, Glen's Markets, and VG's, as well as 250 independent grocery stores. According to the company, more than 3,000 Michigan-made products will carry the eye-catching Michigan's Best label to help consumers quickly identify Michigan made products.

New York City — Prudential Douglas Elliman's Retail Group announced that the Ivanka Trump Fine Jewelry Collection, a Madison Avenue destination, has moved to Soho at 109 Mercer Street, between Prince and Spring Streets. The store will feature a full collection including jewelry, footwear, handbags and apparel. 

Ivanka Trump has leased 3,100 sq. ft. of multi-level space on one of downtown's most fashionable streets in Soho, surrounded by Balenciaga, YSL, Agent Provocateur, Hugo Boss and 3.1 Phillip Lim.