Marketing Tactics

Hoffman Estates, Ill. -- Sears Holdings Corp. said Friday that both its Sears and Kmart banners would waive layaway fees for the holidays, allowing shoppers to open interest-free pay-over-time programs at both stores and online with no customary initial fees. Kmart’s program will run through Nov. 17, but Sears Holdings had yet to set a timeframe for its namesake stores.

In the past, Kmart and Sears have charged $5 for an eight-week layaway contract and $10 for the 12-week program.

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage and inform shoppers.

The technology, the Tensator Virtual Assistant, projects an image of New York Knicks’ player Carmelo Anthony that, at nearly 7 ft., captivates shoppers with its 3D look and feel. The image provides store and branding information, and even shares basketball tips.

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year. 
   

NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

Walmart this week modified a layaway program that had yet to begin after Toys "R" Us said it wouldn’t charge a service fee and lifted minimum purchase requirements for its program.

The layaway saga began in late August when Walmart said the start date of its layaway program would begin on September 16, a month earlier than the prior year. Curiously, Walmart also said at that time the fee to open a layaway account would increase to $15 from $5 the prior year.

New York -- A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage shoppers.