Marketing Tactics

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

Dallas -- Loyalty solution-provider Alliance Data Systems Corp. said Thursday that its Canadian coalition loyalty business has signed a new agreement with Michaels of Canada, a subsidiary of Irving, Texas-based Michaels Stores, to issue Air Miles reward miles across multiple Canadian provinces.

Sherman Oaks, Calif. -- Brand management company Cherokee Inc. said Thursday that it has acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., an affiliate of Bluestar Alliance, for about $14 million, effective Sept. 4.

By Kent Smith, [email protected]

Virtually all grocery stores, especially large chain grocery operators, are dealing with the same dilemma when it comes to clustering customers by linking point-of-sale data with loyalty card program information.

And, based on the two very different types of data generated by POS and loyalty cards, it’s obvious to see why grocers are in a quandary on how to approach the issue.

FORT WORTH, Texas — Cetaphil, a brand of cleansers and moisturizers, announced that it is partnering with Camp Wonder, an initiative of the Children's Skin Disease Foundation. Cetaphil will sponsor the organization by donating a portion of the proceeds of a special edition moisturizing cream, available exclusively at Walgreens. The brand is also granting $100,000 to fund camp activities and more. The official partnership kicked off in June, to coincide with the annual Camp Wonder.

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.

Oak Brook, Ill.-based Schuler Cabinetry, a division of Elkay, said it has expanded its presence in Lowe’s stores in this its 10th year with the retailer.

Earlier this year, Lowe’s completed an expansion of the brand into virtually all U.S. stores, with 900 additional stores being outfitted with Schuler selection centers and/or cabinet display vignettes.

DALLAS — Habitat for Humanity and Lowe’s are joining together to celebrate National Hispanic Heritage Month with two large construction projects that will bring together Lowe’s Heroes, community organizations, schools and local VIPS to celebrate Hispanic heritage while building strong foundations for the future in partnership with Dallas and Houston families. The project includes building two new homes and completing critical repairs on three existing homes in partnership with low-income families.

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

Toys "R"Usenhanced its layaway program by dropping some fees and Walmart quickly responded.

Toys "R" Us dropped the $5 service fee and minimum purchase requirement from its layaway program in a bid to capture sales of those who begin their holiday shopping early.The company said it changed the rules for its layaway program, instituted in 2009, to waive the $5 upfront service fee and eliminate the minimum purchase requirement for all orders created in stores through October 31.