Marketing Tactics

Quincy, Mass. -- J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.

“The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."

OfficeMax has joined the growing list of retailers that plan on opening most of its stores at 8 p.m. Thanksgiving, ahead of Black Friday. The office supplies, technology and business services retailer will entice consumers with doorbuster deals and significant Black Friday savings at OfficeMax.com starting at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will run through Saturday, Nov. 30, in stores and online.

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

By James McCandless and Kenneth Katz,  X Team International

The recent government shutdown has analysts scrambling to determine how much damage was done to the national economy. From a retail perspective, understanding the scale and scope of the shutdown requires a more thorough understanding of the issues at play; including a closer look at how retailers responded and a breakdown of how the lingering effects of the partial government closure may impact the holiday sales season.

The ripple effect on retail

Overstock.com has released the first commercial in its new series starring NFL coach and Hall-of-Famer Mike Ditka and quarterback Jim McMahon.

"Overstock.com was pleased to bring together the two powerhouses of Mike Ditka and Jim McMahon once again," said Overstock.com co-president, Stormy Simon. "Coach Ditka portrays the same passion and excitement we feel about our business."

Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.

New and improved features to this year's Black Friday Deal Finder include:

Seattle -- Starbucks Coffee Company on Wednesday reported a better-then-expected 34% rise in its fiscal fourth-quarter and raised its quarterly dividend 24%. The company earned $481.1 million, up from $359 million a year ago.

Total net revenues increased 13% to $3.8 billion, just short of expectations.

Global same-store sales increased 7%, driven by a 5% increase in traffic. Same-store sales were up 8% in the United States and the Americas and 8% in China/Asia Pacific region.

PriceGrabber, a leading distributed e-commerce platform and shopping site, conducted its Winter Holiday Shopping Survey and found that 69% of consumers plan to shop at the same retailers at which they shopped last year.