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Marketing Tactics

  • Simon puts comps, other initiatives in perspective

    Walmart U.S. president and CEO Bill Simon was feeling pretty good earlier this week as he reeled off accomplishments and emerging opportunities during a presentation at a Goldman Sachs retail conference.

    Simon appeared at the same conference two years earlier when Walmart was in a very different place in terms of its financial performance and its share price. His presentation this year was markedly different given all that has occurred under his leadership.

  • Save-the-date: sustainability milestone meeting set for 9/13

    Thursday, September 13 at 9 a.m. central time is the start date for another one of Walmart’s sustainability milestone meetings. The company uses the gatherings, Webcast from its home office auditorium, to highlight a wide range of environmental initiatives that increasingly contribute to efforts to operate more efficiently.

     

  • MasterCard acquires rewards provider

    PURCHASE, N.Y. — MasterCard  has acquired Truaxis, Inc., a Silicon Valley, California-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions.

  • Ecover gains bigger share of green cleaning market

    MALLE, Belgium — Belgium-based cleaning brand Ecover, said it has created the world's argest green cleaning product company with the acquisition of San Francisco-based Method.

    The acquisition will expand Ecover's distribution network across Europe, the United States, Asia and Australia. Collectively delivering sales of $200 million and employing around 300 staff, Ecover and Method will continue as separate brands with a shared ambition to bring as many new consumers as possible into the green cleaning and personal care market, the company said.

  • JCPenney spices things up with first-ever Cosmo collection

    NEW YORK — Popular women's magazine Cosmopolitan is leveraging its brand in the retail space by launching its first-ever fashion collection at JCPenney.  The collection includes lingerie, sleepwear, footwear and handbags, available now exclusively in more than 600 JCPenney stores nationwide, as well as on JCP.com.

  • Home good leader offers kitchen care regimen

    Bed Bath & Beyond is offering a trio of Granite Gold branded products as part of an exclusive new Home Care Collection.

    The product offering includes Granite Gold’s daily cleaner, a countertop polish and a specialty cleaner and that retails for $23.99.

    "Harsh and abrasive ordinary cleaners have damaging effects on natural stone-surfaces," said Lenny Sciarrino, president and CEO of Granite Gold. "Our Home Care Collection provides Bed Bath & Beyond customers the essential tools to easily and safely clean, shine and protect their surfaces."

  • ODP, NASCAR auction to raise money for BTS charity

    BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

    Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

  • Kmart joins trend of cutting layaway fees

    HOFFMAN ESTATES, Ill. — The trend of doing away with layaway fees continues, this time with Kmart announcing that it has removed its layaway service fee both in stores and online through Nov. 17.

    The retailer follows suit with Toys"R"Us, which said it would drop the $5 upfront service fee and eliminate the minimum purchase requirement for all orders created in stores through Oct. 31 and Walmart, which, while not cutting back its layaway fee, has rolled it back to $5 from $15.

  • Bloomingdale’s and Microsoft team up on in-store engagement

    New York -- Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country.  The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology. With Swivel, customers can “try on” clothes without having to go through the actual physical process.

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