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Toys'R'Us looks to scare up sales with new 'boo'tiques


WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

“At Toys“R”Us, we love to celebrate Halloween and to offer a fun, frightful and fanciful selection of costumes that kids will be so happy to show off with family and friends,” said Lisa Harnisch, SVP, general merchandise manager for Toys“R”Us, U.S. “We’re excited to introduce the Boo! label, providing affordable and classic costumes, from cuddly animals for infants to cute – and spooky – looks for older kids that reflect the continued popularity of traditional Halloween styles, while helping parents stay on budget.”

Now through Oct. 31, customers who prefer to shop from the comfort of their own home can visit, an online hub showcasing an extensive assortment of costumes, accessories, decorations, themed merchandise and more. In addition to Halloween products, kids – and parents – will enjoy even more engaging content, including downloadable activity pages and wicked wallpapers, online games like Mummy’s Mashup and Shadowy Shuffle!, and two fashion show videos that shine a spotlight on this season’s hottest costumes.

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