Marketing Tactics

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Davenport, Iowa -- Von Maur Department Stores has opened its first location in the Northeast. The Midwest retailer opened a 140,000-sq.-ft. store at Eastview Mall in Victor, N.Y., which is just outside of Rochester.

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

Caty, N.C. – Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data. According to a new study from analytics technology provider SAS, 71% of 1,260 respondents surveyed said that recent news about government access to personal data increased their privacy concerns.

New York — GRK Fresh, a fast-casual Greek restaurant located at 111 Fulton Street, has signed a lease for its second Manhattan location at 451 Lexington Avenue in the Grand Central area. The new GRK Fresh will span 2,150 sq. ft.

Winick Realty Group represented GRK Fresh in its search for a Midtown location. CBRE Group represented the landlord — Landlord Regency Development.

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

J.C. Penney shoppers will be able to Shopkick’s currency known as "kicks” along with special offers from the retailer when visiting any of its nearly 1,100 stores

Shanghai, China -- The Walt Disney Co. announced plans to open its first store in mainland China, in Shanghai. The 53,000-sq.-ft. Disney Store, expected to open in early 2015, will be the company’s largest store to date.

The store will be located in Shanghai's financial hub. It will feature an approximate 10,800-sq.-ft. retail space, and a Disney-themed outdoor plaza area that can be used to host outdoor events. The surrounding area has foot traffic of more than 40 million visitors a year.