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Marketing Tactics

  • Shoppers insights firm names SVP

    Angela Myers was named SVP of retail consulting at Spire, a quantitative shopper intelligence firm.

  • RadioShack now offering no-contract wireless phones

    FORT WORTH, Texas and SAN DIEGO — RadioShack has partnered with Cricket Communications to offer a line of no-contract wireless phones at its stores nationwide.

    The RadioShack no-contract wireless line-up will include some of the hottest smartphones on the market as well as a well-equipped feature phone, offering all the connectivity, productivity and entertainment consumers are looking for in a mobile device, the company said.

  • Anne Klein forms new eyewear licensing deal

    NEW YORK — The Jones Group has entered into an exclusive, world-wide license agreement with Altair, a division of  Marchon Eyewear for the creation, production, marketing and global distribution of ophthalmic eyewear and sunglasses under the Anne Klein brand. The Anne Klein ophthalmic eyewear and sunglass collections are currently produced and marketed under a world-wide license agreement with Luxottica Group S.p.A., which will expire on Dec. 31.  

  • Kroger highlights achievements in sustainability report

    CINCINNATI — Kroger has released its sixth annual sustainability report.

  • Target adds P!nk album to list of music exclusives

    MINNEAPOLIS — Target has partnered with music star P!nk for an exclusive edition of her sixth studio album “The Truth About Love.” The deluxe edition of the album features four additional tracks and will be offered exclusively at Target stores nationwide beginning Sept. 18. Fans can now pre-order the deluxe edition at Target.com.

  • Campbell's expands V8 portfolio

    CAMDEN, N.J. — Campbell's has expanded its V8 100% vegetable juices with the addition of two new varieties.

    V8 100% vegetable juice Hint of Lime adds just a touch of lime for a crisp and refreshing taste, while V8 100% vegetable juice Hint of Black Pepper includes a dash of black pepper for a delicately spicy flavor.

  • A.C. Moore brings back American Cancer Society fundraising campaign

    BERLIN, N.J. — For the second year in a row, A.C. Moore Arts and Crafts along with its associates and customers, will team up to raise funds from Sept. 9 through Oct. 13, 2012, for the American Cancer Society through A.C. Moore's "Crafting a Better World" program." This initiative coincides with the American Cancer Society Making Strides Against Breast Cancer campaign in October, and gives customers an opportunity to make a difference in the fight against breast cancer.

  • Supervalu launches single-serve coffee product

    MINNEAPOLIS — Supervalu has launched a new, single-size version of its Java Delight brand of premium coffee.

  • Wal-Mart slashes holiday layaway fee in response to customer complaints

    Bentonville, Ark. -- Wal-Mart Stores said Tuesday it has lowered its holiday layaway fee from $15 to $5, saying that the move is in response to customer feedback.

    Customers may begin to open layaway accounts under the new fee arrangement on Sept. 15, and it runs through Dec. 14.

    According to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S., “this is a direct response to feedback we received since announcing this year's Holiday Layaway program. [It] makes Walmart more competitive in the marketplace.”

  • Macy’s Herald Square renovation debuts Herald Square Café

    New York -- As part of its landmark, multi-year, $400 million dollar renovation of Macy’s Herald Square, the department store retailer debuts the Herald Square Café this week.

    Located on the second floor with the shoe department, the 1,434-sq.-ft., 45,-seat café will serve Starbucks coffees, chocolates and high-end champagnes.

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