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Rookie USA makes retail debut with innovative in-store technology


New York -- A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage shoppers.

The technology, the Tensator Virtual Assistant from Tensator, projects an image of New York Knicks’ player Carmelo Anthony that captivates shoppers with its 3D look and feel. The nearly seven ft. tall image provides store and branding information, and even offers basketball tips. For photos and more, click here.

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