Marketing Tactics

Plano, Texas -- J. C. Penney Company has teamed up with the shopping app, Shopkick. Shoppers will be able to earn "kicks," Shopkick’s proprietary reward currency, along with special offers from Penney, when visiting the retailer’s store locations across the country.

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

J.C. Penney shoppers will be able to Shopkick’s currency known as "kicks” along with special offers from the retailer when visiting any of its nearly 1,100 stores

Atlanta -- Among the affluent households, the average expenditure for December holiday gifts in 2013 is estimated to be $2,175 down 2.8% from 2012, according to a new survey of the wealthiest 10% of U.S. households by the American Affluence Research Center. However, affluent households spent in 2012 almost 7% more than they had anticipated in the 2012 survey, supporting the premise that people often tend to spend more for gifts than they had planned.
 

Dodgeville, Wis. — Lands’ End has announced the opening of its first standalone store within a shopping mall — in the Yorktown Center Mall in Lombard, Ill., a Chicago suburb.

The store is slated to open on Nov. 15. For each sale made during the Grand Opening Event, the store will donate $50 to the Glen Ellyn food Pantry for a Thanksgiving Food Box meal.

San Diego – Petco has opened its first store in Mexico and announced plans for continued expansion in Mexico and Latin America through a previously announced joint venture with Grupo Gigante of Mexico. Together, the companies plan to open as many as 50 Petco stores in Mexico and Latin America by 2020.

Caty, N.C. – Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data. According to a new study from analytics technology provider SAS, 71% of 1,260 respondents surveyed said that recent news about government access to personal data increased their privacy concerns.

The Walt Disney Company said it would enter China in 2015 with a new retail location planned for Shanghai that measures 10,800-sq.-ft. on a 53,000-sq.-ft. site in the heart of the city’s financial district.
Disney currently operates 340 worldwide locations but until this week’s announcement in Shanghai had steered clear of opening stores in mainland China.

New York — GRK Fresh, a fast-casual Greek restaurant located at 111 Fulton Street, has signed a lease for its second Manhattan location at 451 Lexington Avenue in the Grand Central area. The new GRK Fresh will span 2,150 sq. ft.

Winick Realty Group represented GRK Fresh in its search for a Midtown location. CBRE Group represented the landlord — Landlord Regency Development.