Marketing Tactics

Tejon Ranch, Calif. — Pottery Barn plans to open a new outlet store at The Outlets at Tejon. At 12,397-sq. ft., it will be the retailer’s ninth outlet store in the U.S. and its only current outlet store in California.

Currently under construction and slated to open in August 2014, The Outlets at Tejon is located on Interstate 5 between Los Angeles and Bakersfield, Calif.

Cupertino, Calif. – Apple opened its first South American store in Rio de Janeiro, Brazil on Feb. 15. Brazil is a leading global market for smartphones and media reports indicate more than 1,700 customers attended the opening of the store.

BJ’s Wholesale Club is outsourcing and expanding its product demonstration program with the help of Crossmark’s PromoWorks division.

Plans call for PromoWorks to manage, enhance and ultimately expand the company’s demo and events program. BJ’s current demo and events staff, made up of approximately 1,400 employees, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25% or about 500 jobs, the companies said it a joint statement.

White Plains, N.Y. — Overall online shopping rose 8% during the week before Valentine's Day compared to the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), and department stores (34%) compared to the previous year.

Coty faced a challenging second quarter as revenues declined, partially due to U.S. market softness in the mass fragrance and nail categories. Despite the challenges, company executives expressed optimism during Friday morning’s conference call, and look to return to top-line growth in the second half.

The Container Store is marking Valentine’s Day with the launch of its Employee First Fund — an employee assistance fund that will provide grants to employees experiencing unforeseen emergencies, a major medical situation, a catastrophic event or other challenges in life that they are not financially prepared to handle.

Los Angeles, Calif. — Westwood Financial Corp., a national owner-operator of shopping centers, has completed remodeling work at North Park Plaza shopping center in Phoenix, Ariz. Safeway anchors the center. Regional and national tenants include Frazee Paint, Peter Piper Pizza, Subway and Great Clips.

Improvements to the 101,361-sq.-ft. center include a new façade, covering columns with stone, refreshed landscaping and a two-tone paint color scheme.

Jo-Ann Fabric and Craft Stores is partnering with FabricTraditions, a leading producer of printed fabrics for the home sewing industry, to bring the Creating New Traditions collection of fabrics made entirely in the United States to all Jo-Ann stores nationwide and Joann.com.

FabricTraditions will donate a portion of sales to The National Military Family Foundation.