Marketing Tactics

New York -- Ann Inc., parent of Ann Taylor and Loft, said Friday that its fourth-quarter profit rose to a better-than-expected $2.37 million from $2.18 million a year earlier.

Sales rose 7.2% to $607.7 million. Total company store- sales for the quarter decreased 0.7%. By brand, same-store sales increased 1.4% across the Ann Taylor brand and fell 2.1% across the Loft brand.

COLUMBUS, Ohio — DSW Inc. has launched Luxe810.com, a new website located at dsw.com/luxe810 that offers top luxury brands at up to 50% off. The Luxe810 assortment includes shoes, handbags, jewelry, and other accessories for men and women.  Among the brands featured on the site are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Giuseppe Zanotti and more. 

JACKSONVILLE, Fla. — Stein Mart reported that its total sales for the month of February were $85.2 million, an increase of 5.6% over total sales of $80.7 million for the four-week period ended Feb. 25, 2012. Comparable-store sales for the month increased 0.6%.

BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

AVON, Ohio — Duck Tape is heading to the runway this Thursday on Lifetime’s “Project Runway,” as season 11’s aspiring designers face the “Unconventional Materials Challenge,” a competition in every season that challenges them to create high-fashion clothing from something other than fabric.

AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.

CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

"The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

TORONTO, ONTARIO —  The Canadian arm of the United Food and Commercial Workers union has taken aim at Target for its alleged unfair treatment of former Zellers workers.

The union claims that Target, which is converting 189 Zellers stores, is not giving former employees a fair shake in the hiring process and that many have been turned down for employment without reason.

New York -- More than half (53%) of industry leaders believe that improving customers’ retail experience is essential to creating a successful mobile payments scheme, according to a recent survey by SAP.

The study, SAP’s third consecutive GSMA Mobile World Congress survey, found that the “secret sauce” for creating a better retail experience includes POS services such as near-field communication (28%), facilitating universal acceptance of mobile payments (25%) and location-based point-of-sale offerings (24%).