Marketing Tactics

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.

BJ’s Wholesale Club is outsourcing and expanding its product demonstration program with the help of Crossmark’s PromoWorks division.

Plans call for PromoWorks to manage, enhance and ultimately expand the company’s demo and events program. BJ’s current demo and events staff, made up of approximately 1,400 employees, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25% or about 500 jobs, the companies said it a joint statement.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

With tax refunds arriving in mail boxes soon, the 6,500 unit GameStop chain is looking to capture its share of the windfall with a promotion involving gaming giveaways and a new car.

Tejon Ranch, Calif. — Pottery Barn plans to open a new outlet store at The Outlets at Tejon. At 12,397-sq. ft., it will be the retailer’s ninth outlet store in the U.S. and its only current outlet store in California.

Currently under construction and slated to open in August 2014, The Outlets at Tejon is located on Interstate 5 between Los Angeles and Bakersfield, Calif.

Cupertino, Calif. – Apple opened its first South American store in Rio de Janeiro, Brazil on Feb. 15. Brazil is a leading global market for smartphones and media reports indicate more than 1,700 customers attended the opening of the store.

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

The firms announced a new arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.