Marketing Tactics

CHICAGO — Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.  

NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.  

The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.

Dallas -- The current trial involving Martha Stewart, J.C. Penney Co. and Macy's could seriously damage the value of the Martha Stewart brand, according to litigation media relations and crisis management expert David Margulies, president of Marguilies Communications Group.

"Even if the court rules in her favor the perception will be that Stewart stabbed a longtime loyal business partner in the back,” he said. “The public looks at legal issues from a point of fairness rather than from the specific legal issues involved.”

New York -- Fast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.  

Fast Company will chronicle the developers' efforts on the website of its new technology vertical Co.Labs.

Washington, D.C. -- A report released Tuesday by the National Retail Federation said that spending for St. Patrick’s Day is expected to grow to $4.7 billion, as celebrants invest an average of $35.27 on green attire, St. Patrick’s Day décor and holiday food and drink.

According to NRF’s St. Patrick’s Day Spending Survey conducted by BIGinsight, 84.2% of consumers will celebrate by wearing green. An additional 23.3% will decorate their home or office, and 34.6% will make a special dinner.

Boulder, Col. -- Nordstrom is the nation’s favorite fashion retail chain, according to an annual consumer study conducted by customer intelligence solutions provider Market Force Information. The upscale department store edged out Kohl’s, which had ranked first in the three previous studies. This year, Kohl’s moved to the No. 2 spot overall, followed by Macy’s, Dillard’s and J.C. Penney.
 

WASHINGTON — A show devoted to snack food is expected to draw suppliers from 22 countries when it kicks off in May, the show's sponsoring organization said.

The 2013 Sweets & Snacks Expo, which will take place May 21-23 at Chicago's McCormick Place, is expected to be the most successful in the event's 16-year history, with a nearly sold-out show floor, according to the National Confectioners Association.

MOORESVILLE, N.C. — The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Partner of the Year – Sustained Excellence Award for the fourth consecutive year. The 2013 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient appliances and products. Lowe’s will receive the EPA’s most prestigious honor at a ceremony in Washington, D.C., on March 26.