Marketing Tactics

Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.

Meijer has upgraded its fashion offering to challenge national retailers in the apparel and accessories space.

The Grand Rapids, Mich.-based retailer touts itself as a pioneer of the one-stop shopping concept, but it said in a release that it is best known for its produce and meat departments. The company, therefore, has taken steps to upgrade its fashion offerings, not only by stocking a variety of on-trend merchandise, but also creating a dedicated fashion website and launching a social media initiative to promote their upgraded apparel and accessories category.

Indianapolis – Hhgregg has promoted Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since led the e-commerce team’s creation of an online development and promotional strategy.

Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since lead the e-commerce team’s creation of an ambitious online development and promotional strategy.

Atlanta -- Consumer spending growth declined from December to January, but remained relatively healthy at 2.5%, according to First Data’s January 2014 SpendTrend report. SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S. merchant locations serviced by First Data. The report cited the severe winter weather that pummeled the Midwest and eastern half of the country as a factor in the decline.

Eco Depot has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi. Eco Depot plans to market the product as part of its eco-friendly product line, which also includes the Click and Pour and the recently acquired WaterGeeks filtration brand.

With usage of electronic cigarettes on the rise, a new study by e-cig manufacturer Mistic contends the majority of Americans are not opposed to second hand vapor.
 

Reston, Va. -- comScore promoted president Serge Matta to the role of CEO as the digital measurement firm swung to a profit in the fourth quarter.

Matta fills the position occupied by Dr. Magid Abraham who, along with Gian Fulgoni, co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus. All appointments are effective March 1.

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.