Marketing Tactics

CHICAGO — KitchenAid has announced plans to introduce the first line of non-licensed cookware, bakeware and kettles in its nearly 100-year history. KitchenAid had previously offered these products through a licensing arrangement.

"These newest KitchenAid products look, feel and perform like those that built our reputation as a brand," said Michael Huie, global business unit director for KitchenAid.

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

MCLEAN, Va. — Capital One has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.  By incorporating Capital One’s deals into ShopSavvy’s leading mobile shopping community, customers can receive targeted merchant offers when they matter most – while they shop.

COLUMBUS, Ohio — Walmart announced that it has worked with SolarCity to install solar panels on 12 Walmart stores and Sam's Clubs throughout Ohio. The solar panel installations will add approximately 6,000,000 kWh of generation production – enough energy to power more than 820 homes – and are expected to supply approximately 5-20 percent of each store's overall electricity use.

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

BENTONVILLE, Ark. — The Walmart Foundation is celebrating National Nutrition Month and National School Breakfast Week by giving $6.7 million in grants to five national nonprofit organizations that are providing children with school breakfast and helping families develop better eating habits. The grants are part of Walmart and the Walmart Foundation's $2 billion cash and in-kind commitment through 2015 to help fight hunger in America and Walmart's 2011 initiative to provide customers with healthier and more affordable food choices.

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

New York -- A Friday report by Reuters revealed that J.C. Penney CEO Ron Johnson was well aware that the retailer’s deal with Martha Stewart would step on Macy’s toes, but testified in court that the company decided to move forward anyway.

Attorneys for Macy’s in New York state court on Friday presented Johnson with an email he sent to a Penney board member saying that Stewart would have to break her agreement with Macy’s if Johnson was going to “pull off” a deal with her.

Pittsburgh -- American Eagle Outfitters said Friday that its first Philippines store opened on March 1, at Bonifacio High Street in Taguig City, Manila.  
 
The retailer said that additional stores are planned in 2013 throughout the country, operated by franchise partner Suyen Corp.

Fourth quarter same store sales inched up 0.9% at Best Buy and profits were better than expected as the company fared better during the holiday season than many thought.

Fourth quarter revenue increased slightly to $16.7 billion for the 13 week period ended February 2, and the company reported adjusted earnings per share of $1.64 compared to $2.18 the prior year. The company also said adjusted free cash flow totaled $965 million thanks to aggressive inventory reductions.