Marketing Tactics

Helen Bryan has become the second author in the Amazon Publishing stable of writers to surpass 1 million copies in combined print, audio and Kindle editions.

Bryan, author of historical novels "War Brides" (2012) and "The Sisterhood" (2013), follows Amazon Publishing author Oliver Pötzsch over the 1 million threshold.

Chicago -- Retail CFOs are feeling more confident about the state of the consumer, forecast a 5.1% increase in total sales and a 4.8% increase in same-store sales this year, according to a new BDO USA survey. The finding marks a significant increase from the number expressing similar sentiments last year.

In the study,  a majority (63%) of CFOs indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

By David Weinberger, CBX

Genius Brands International has a roster of new licensing partners to create merchandise based on Stan Lee’s Mighty 7 (SLAM 7), the animated film trilogy created together with Stan Lee’s POW! Entertainment and Archie Comics.

Factory Entertainment has secured a worldwide toy license for the franchise.

Supervalu plans to host its first-ever national sales expo, Sales 4 All Seasons, this summer.