Marketing Tactics

Elemica, a leading supply chain operating network provider for the process industries, has promoted Ed Rusch to VP of corporate marketing. 

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Winston-Salem, N.C. – Krispy Kreme Doughnut Corporation has signed its first development agreement in South America with Bogota-based IRCC Ltda., a subsidiary of the VA! Group. Under the agreement, IRCC expects to develop 25 stores in major cities throughout Colombia, including Bogota, Medellin and Barranquilla, during the next five years.

Wayne, N.J. – Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more.

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

Mars Chocolate North America has announced that Tim Quinn, VP of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row. 

The expo is the largest venue representing all major U.S. distribution channels of candy and snack products in one location, attracting more than15,000 industry professionals from 90 countries in May 2013.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods.