Marketing Tactics

Cambridge, U.K. -- Grafton Shopping Centre, Cambridge, is hoping to dazzle shoppers with a “virtual” employee who greets customers when they enter the mall. The shopping center is using the Tensator Virtual Assistant, innovative technology which projects a life-like image of a person.

The display interacts with customers, answering common questions and promoting mall offers. This is the very first use of the technology in a United Kingdom shopping mall.

New York - Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada. Customers who download the app will receive five free popular books and two free top magazines.

Miami -- Ryder System, a leader in commercial fleet management and supply chain management solutions, announced the launch of its new “That’s Ryder” brand advertising campaign. The campaign, the first of its kind for Ryder in nearly two decades, includes the debut of a new tagline for the company – Ever better.

Seattle -- Starbucks that its consolidated net revenue growth accelerated 11% in the third quarter, to $4.2 billion. Consolidated operating income increased 25%, to $769 million.

The coffee giant raised the number of net new stores it expects to open in its Americas region from 600 to 650.

Global same-store sales increased 6%, marking the 18th consecutive quarter of global comp growth of 5% or greater. Same-store sales in the United States rose 7%.  

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.

Chicago – Physical stores continue to be customers’ preferred shopping channel and a place where the most significant consumer and retailer value is created, according to a new report by A.T. Kearney.

The firm’s “Omnichannel Shopping Preferences Study” found that stores play a crucial role in online purchases, as two-thirds of customers purchasing online use a physical store before or after the transaction. The survey covered all age segments — teens, Millennials, generation X, baby boomers, and seniors.

Salt Lake City – A 23% increase in Overstock.com’s sales and marketing expense helped reduce its second quarter fiscal 2014 net income to $1.9 million, down 48% from $3.7 million in the same period a year earlier. Revenue grew 13% to $332.5 million, from $293.2 million.

Patrick M. Byrne, CEO and chairman of Overstock.com, cited increases in technology spending as helping the company to quickly conceive and execute new ideas such as a recently launched consumer credit facility.