Marketing Tactics

San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

Dallas — SRS Real Estate Partners has hired Daniel Poku as an associate in the Dallas/Fort Worth office. A newcomer to the industry, Poku has a background in economics.

Poku is a recent graduate of Southern Methodist University. Poku is also currently pursuing a new venture called CauseCakes, with plans to launch fall 2014. CauseCakes partnered with a local bakery to provide cupcakes with wrappers that prompt acts of random kindness for special events and corporate meetings.

 

A $500,000 grant from the Sam’s Club Giving Program will help fund an innovative program to provide technical assistance to small child care operators in low income communities.

Framingham, Mass. - Cumberland Farms, is launching its free SmartPay Check-Link Business payment program, which enables business owners to save 10 cents on every gallon of gas for their fleet of vehicles. SmartPay Business offers two ways to save – the SmartPay Business Card and the SmartPay Business Mobile App.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage. Shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations.   For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016.    Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.  

The National Retail Federation has joined the growing chorus of voices expecting a surge in consumer spending during the next five months to compensate for a weak start to the year.

Dayton, Ohio -- Interbrand, a leading global brand consultancy, announced Wednesday that Lee Carpenter is leaving his current position as CEO of the North America region. Carpenter, CEO of Interbrand North America since 2007, will step down from his full-time role, effective July 23. He will continue to advise Interbrand during the next three months, but has decided to focus his attention on other personal opportunities.