Toys ‘R’ Us opens Halloween ‘Boo-tiques’

Wayne, N.J. – Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more.



In addition, from now through Halloween, Toys “R” Us will offer a dedicated Halloween hub on its e-commerce site. The retailer will also place themed interactive content on its Facebook, Twitter, Pinterest and Instagram channels, including photos from allowing customers to upload photos using the hashtags #Halloween and #BabiesFirstHalloween.



"At Toys "R’ Us, we are excited to offer a one-stop-shop for families looking to make their Halloween frightfully fun," said Lisa Harnisch, senior VP, general merchandise manager, Toys "R" Us, U.S. "From the year's hottest costumes for kids and innovative dress-up themes for the whole family, to eerie decor and online activities, we are dedicated to providing our customers with affordable, on-trend merchandise for the Halloween season."