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Hill's Science Diet unveils revamped formulas and packaging


Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods.

The Science Diet team is traveling from coast to coast sharing samples with pet owners and their pets. The tour’s next stop will be the State Fair of Virginia, featuring animals and agriculture, exhibits and shows, music and fine arts. From Sept. 27 to Oct. 6, pet owners are invited to stop by an interactive veterinary-like clinic to learn about pet nutrition and Science Diet. Visitors can talk with trained representatives about the new Science Diet foods and packaging and will receive samples for both dogs and cats. The Science Diet team will also be handing out coupons for free bags of treats and wet food along with animal-lover pins.

"We're excited to bring our newly formulated Hill's Science Diet foods to the State Fair of Virginia," said Chris Rector, marketing director, Hill's U.S. "We're passionate about making sure our products provide the best possible nutrition and look forward to letting pets throughout the state get their paws on our new and improved foods."

Hill's Pet Nutrition Inc. manufactures Hill's Prescription Diet brand pet foods, therapeutic pet foods available only through veterinarians, Hill's Science Diet brand pet foods and the new Hill's Ideal Balance sold through veterinarians and finer pet specialty stores.

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