Marketing Tactics

Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.

SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, has appointed Scott Lucas to the new position of managing director, brand development to oversee its Brandimage and Anthem operations in Cincinnati.

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

Single Touch Systems, a technology based mobile media solutions provider, has announced that its mobile messaging volume, which is a key business metric that drives revenues, has been growing at an increasingly accelerated pace.

Single Touch generates a portion of its operating business revenues by sending SMS text messages including reminder messages to customers of some of the largest retailers in the U.S. and U.K. Each message sent generates incremental revenues for Single Touch.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

Forever 21 has unveiled Bats & Cats, a limited edition collection of women’s and men’s apparel and accessories designed by Forever 21. The collection features 63 current pieces modeled by Atlanta de Cadenet Taylor, model, DJ and daughter of Duran Duran bassist John Taylor.

Menlo Park, Calif. – Facebook has released a new update designed to help make brand promotion through contests easier to handle. Brands can now create a contest and control it through their Facebook business page timelines.

However, personal profile timelines cannot be used to back up a brand promotion contest. Facebook has removed the requirement that promotions on Facebook may only be administered within apps. With the change, promotions may now be administered on page timelines and in apps on Facebook, but not on personal timelines.

El Segundo, Calif. -- The fast-growing fashion subscription online retailer, JustFab, announced it has secured $40 million in Series C funding led by Hong Kong-based Shining Capital Management to further its expansion plans. The company recently opened its first store, at the Glendale Galleria, Glendale, Calif.

Columbus, Ohio – DSW Inc. will open new stores in Baltimore and in Lafayette, La. on Oct. 3.

The Baltimore store will be located at 3501 Boston Street and the Lafayette store will be located at 609 Settlers Trace Blvd. Customers will be able to participate in the DSW Rewards loyalty program and also participate in the DSW Shoe Lover community on Facebook to receive exclusive offers and giveaways.