Marketing Tactics

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.

Protein is the hot nutritional trend these days and Quest Nutrition has found a way to create a first-of-its-kind baked chip with 21 grams of protein per serving.

The company bills its new Quest Protein Chips as the world’s first high-protein snack potato chip and contends the product offers a revolutionary potato chip experience. The chips are actually good for people, according to the company, as opposed to simply being less bad than other snacks high in fat and salt.

As part of its continued growth strategy, Williams-Sonoma made several organizational changes to its management team.

Chief marketing officer Pat Connolly has been elevated to chief strategy and business development officer. Connolly will work closely with senior management to refine the company’s long-term strategy, including the development of new businesses, and the evaluation and execution of acquisitions and alliances that can provide significant growth.

The Home Depot has donated $81,000 to a rural retreat for wounded veterans and their families. The money will go toward building a barn and run-in for horses, as well as some garden project at the Boulder Crest Retreat for Military and Veteran Wellness.

DreamWorks Animation makes its official foray into the retail space with the launch of DreamPlace, a state-of-the-art reimagining of the holiday retail experience slated to be unveiled at select GGP and Forest malls this holiday season.

DreamPlace is a 2,000-sq.-ft. holiday cottage and combines the latest technology with magical storytelling from creative minds behind such hit franchises as Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the signature moments of childhood – meeting Santa Claus.

For the third consecutive year, Office Depot has enlisted the aid of actor, comedian and America’s Got Talent host Nick Cannon to help execute an innovate back-to-school program.