Marketing Tactics

A delayed start to the shopping season is causing consumers to postpone their holiday purchases until Thanksgiving weekend, according to the 2014 Holiday Purchase Intentions Survey from global information company The NPD Group.

Costco has extended its product offering to shoppers in mainland China by establishing a storefront on the Tmall e-commerce platform operated by Alibaba Group.

By Gary Ambrosino, President and CEO of TimeTrade   Hidden in the onslaught of negative headlines about former retail heavyweights, like JC Penney and Sears, is a slew of less-publicized, good news from smaller—many formerly online-only—retailers that are not only weathering the storm but are thriving.   

Oak Brook, Ill. -- McDonald’s USA will answer questions from customers through a multichannel effort called “Our Food. Your Questions.” The company invites people to submit their food questions via social media.    McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants.    

Washington, D.C. -- The National Retail Federation (NRF) is offering Retail Jobs Week the week of Oct. 13-17, a multi-faceted effort to push back against long-held misperceptions about working in the retail industry. Through this initiative, NRF aims to continue educating Washington lawmakers about the value retail jobs deliver for workers and the economy.  

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include:  

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.

Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.